DOCTORS OF H2O
Better Water for the Treasure Valley
The water coming out of our taps is some of the hardest in the Pacific Northwest. Treasure Valley water carries high levels of calcium and magnesium — the minerals that cause scale buildup in your pipes, filmy residue on your dishes, dry skin and hair, faded laundry, and shortened appliance life. At Ashley Heating Air and Water, we've been solving water quality problems for Treasure Valley homeowners — and we do it with the best water treatment technology available from WaterTech, built in the USA and trusted since 1987.
Ashley Heating Air and Water installs WaterTech's full city water lineup — from whole-home water softeners and conditioners to whole-home filtration systems and under-sink reverse osmosis drinking water systems. Every installation is performed by Ashley's trained water treatment specialists and backed by the same 100% written satisfaction guarantee that defines everything Ashley does. From cooking, drinking, and bathing, to the impact on your plumbing, appliances, and fixtures — the condition of your water matters every day. Ashley will help you take proactive measures with the right solution for your home.
Free Water Consultations - Financing- Expert Installation
Water Softening & Purification
IS TREASURE VALLEY WATER HARD?
Short answer: yes — significantly. Boise and Nampa city water is drawn from the Boise River and aquifer systems that pass through calcium and magnesium-rich geology before reaching your home. While the city treats water to meet EPA standards for safety, treatment does nothing to remove the minerals that cause hard water problems throughout your home.
Here's what hard water actually costs Treasure Valley homeowners every year:
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Scale buildup clogs pipes and reduces water flow — gradually degrading your plumbing over time
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Water heaters lose up to 30% efficiency with hard water scale buildup — raising your energy bills
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Dishwashers, washing machines, and water-using appliances have significantly shorter service lives
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Soap and detergent fail to lather properly in hard water — you use 50% more product to achieve the same clean
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Fabrics washed in hard water wear out up to 15% faster — fading colors and roughening fibers
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Shower doors, faucets, and fixtures accumulate stubborn mineral deposits that are difficult to remove
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Skin feels dry and hair looks dull — hard water strips moisture and leaves mineral residue
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Chlorine and chloramines added by the city for disinfection create taste, odor, and feel problems at every tap
We recommend a free water test as the first step for every Boise and Nampa homeowner — so your water treatment solution is based on what's actually in your water, not a generic recommendation. Ashley will assess your water and recommend the WaterTech system that delivers the greatest improvement for your household.
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Water Softening & What it Means
Water Softening and Conditioning
Ashley Heating Air and Water's WaterTech Pro Series
WaterTech's Pro Series is the flagship water softening and conditioning lineup that Ashley Heating Air and Water installs for Boise and Nampa homeowners. Built with WaterTech's AquaHelix Technology and Triton Valve Platform, Pro Series systems are a significant step above the commodity softeners found at hardware stores — fully automated, demand-based regeneration that uses more than 40% less salt and water than traditional softeners, and warranties that stand behind the investment.
Ashley guides every customer through the Pro Series lineup to find the right solution for their specific water chemistry and household needs. Here's how the Pro Series tiers compare:
GOOD | WaterTech SOFTMAX Pro
Dedicated Water Softener - Our most accessible option
We recommend the SoftMAX Pro for homeowners who want the maximum benefits of soft water throughout their home. The most efficient and effective dedicated water softener Ashley installs.
✓ Eliminates water hardness and reduces iron and manganese throughout your entire home
✓ Spot-free dishes and glassware — hard water spots eliminated from every wash
✓ Softer skin and healthier hair — no mineral residue left behind after bathing
✓ Cleaner laundry — customers report fabrics lasting up to 15% longer
✓ Reduces soap and cleaning supply use by up to 50% — soft water lathers dramatically better
✓ Boosts water heater efficiency by up to 30% — less scale buildup means lower energy bills
✓ Fully automated demand-based regeneration — regenerates based on your actual water use
✓ Proven to improve water efficiency by up to 40% vs. standard softeners
✓ Commercial-grade components — engineered for exceptional durability and low cost of ownership
✓ Triton Valve Platform with AquaHelix Technology — commercial-grade, Made in USA
✓ Ashley installs and services — backed by 100% written satisfaction guarantee
Ideal For: Homeowners whose primary concern is the benefits of soft water throughout the home — spot-free dishes, softer skin, cleaner laundry, and appliance protection.
BETTER | WaterTech Reionator Pro
Water Conditioning System - Soft Water Plus Chlorine Reduction
We recommend the Reionator Pro as the upgrade for homeowners who want soft water plus chlorine taste, odor, and feel elimination — without the expense of routine filter changes. The world-leading water conditioning system, now even better.
WaterTech Reionator Pro | Model Code: RX10
✓ Addresses water hardness AND chlorine taste, odor, and feel — without costly filter replacement
✓ Also reduces iron and lead throughout your home's water supply
✓ Eliminates the uncomfortable 'can't wash the soap off' feeling of traditional soft water
✓ Shower and bathe in water that feels like a spa — skin and hair noticeably healthier
✓ Beverages and ice consistently taste better with chlorine taste and odor removed
✓ Multi-resin process provides conditioning that goes beyond standard softening
✓ Fully automated demand-based regeneration — more than 40% improvement in salt and water efficiency
✓ IAPMO R&T Certified to NSF Standards 42 and 44 — third-party verified performance
✓ Limited Lifetime Warranty on valves, tanks, resins, and electronics — industry-leading coverage
✓ Reionator Pro Dual: two alternating tanks for continuous exceptional water 24/7/365
✓ Reionator Pro Fusion: all-in-one compact design — space-efficient for tight installations
Ideal For: Homeowners who want whole-home water conditioning — eliminating both hard water problems AND chlorine taste and odor without filter replacement costs.
BEST | WaterTech Reionator Pro ULTRA
The Pinnacle of Water Treatment
The most comprehensive whole-home water treatment system WaterTech makes — addressing hard water, chlorine, chloramines, iron, lead, VOCs, pharmaceuticals, and emerging contaminants.
WaterTech Reionator Pro Ultra | Model Code: RXU13 | Source: watertech.com/pro-series
✓ Addresses: Hard water, chlorine, chloramines, iron, lead, VOCs, pharmaceuticals, and emerging contaminants — all in one system
✓ Peak water softness without the slippery feeling — the Reionator Pro Ultra delivers water so clean, you feel the difference
✓ Safeguards appliances, faucets, plumbing, and glassware protected from hard water scale
✓ Addresses a broader range of chemical and mineral contaminants than any other system
✓ Removes chloramines — the disinfectant increasingly used by Treasure Valley water utilities
✓ Reduces pharmaceuticals and emerging contaminants found in treated city water supplies
✓ AquaHelix Technology and Triton Valve Platform — WaterTech's most advanced treatment technology
✓ IAPMO R&T Certified to NSF Standards 42 and 44
✓ Limited Lifetime Warranty — valves, tanks, resins, and electronics
✓ An investment that truly pays for itself — energy savings, appliance protection, and elimination of bottled water costs
✓ Ashley installs and services — backed by 100% written satisfaction guarantee
Ideal For: Boise and Nampa homeowners who want the absolute best in whole-home water quality — comprehensive protection against hard water, disinfectants, contaminants, and chemicals. Ashley's top recommendation for long-term homeowners who want to invest in their water.
SPECIALTY | WaterTech SORBMAX Pro
Whole Home Carbon Filtration
Ashley Heating Air and Water installs the SorbMAX Pro for homeowners whose primary water concern is taste, odor, and chemical contaminants — without the need for a salt-based softening system. A superior whole-home carbon filtration system for city water.
WaterTech SorbMAX Pro | Source: watertech.com/pro-series
✓ Reduces chloramines, chlorine, dissolved organic contaminants, and synthetic organic chemicals
✓ Eliminates metallic tastes, foul odors, and troublesome contaminants that impact water quality throughout the home
✓ Point-of-entry installation — treats all water entering your home at every tap
✓ Ideal when softening is not needed but chemical taste/odor/contaminant reduction is the priority
✓ Ashley Heating Air and Water often recommends SorbMAX Pro as a companion to the SoftMAX Pro or Reionator Pro for comprehensive protection
✓ Ashley Heating Air and Water installs and services — backed by 100% written satisfaction guarantee
Ideal For: Homeowners whose Boise or Nampa city water has noticeable chlorine taste, odor, or chemical concerns without significant hardness problems; those wanting whole-home carbon filtration as a companion to their existing softener.
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Find Out More About Water Tech
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BLUEMAX
Whole House Filtration. Whole House Protection.
As the first line of defense for the water entering your home, the BlueMAX whole house filter system clears away sand, dirt, and large sediment particles from your water. Removing these contaminants improves your water quality and protects the water using appliances in your home.
The BlueMAX can also be used to remove chlorine, chlorinated byproducts, chloramines, and dissolved organic contaminants depending on your filter selection. You can trust that the water entering your home is clean and free from sediment and other contaminants.
The Right Filter for Every Application
Designed to work with a variety of interchangeable filters, BlueMAX ensures that whatever type of application you have, your water can be clean to meet the demands of your family. BlueMAX filters solve a multitude of water issues from sediment and dirt buildup to chlorine and chloramine removal. An authorized WaterTech dealer can help you determine which filter best solves your water concerns.
Cost Effective
Replacement filters provide an inexpensive line of defense for your home for
just pennies a day. It’s easy to make the clear choice to protect your home or
business when cost is not a barrier.
The Perfect Complement to Other Whole House Water Systems
We highly recommend installing the BlueMAX to improve and protect the operation of other whole house water treatment systems including the Reionator, SoftMAX and SaltfreeMAX. BlueMAX prevents dirt, sand and other large particles from entering your home water supply, therefore protecting moving parts on the valves of your water softener, conditioner or other whole house water systems.
User Friendly
BlueMAX is incredibly easy to maintain. Regardless of your filter choice, replacing each filter type is simple and quick, so you can ensure optimal water quality each and every time you turn on your tap.
BLUEMAX
Infinity Series
WHOLE HOME WATER FILTRATION
Ashley Heating Air and Water installs the WaterTech Infinity Series — a lineup of whole-home point-of-entry filtration systems designed for city water. Unlike a water softener, Infinity Series systems address chemical contaminants, pharmaceutical residues, PFAS (forever chemicals), lead, and cysts — providing whole-home protection at every tap without salt or a drain line.
The Infinity Series is IAPMO R&T Certified to NSF/ANSI Standard 53 for reduction of Lead, PFAS (PFOS and PFOA), and Cysts on the Protector model — third-party proof, not just manufacturer claims. Ashley recommends the Infinity Series for homeowners concerned about chemical and biological contaminants in their city water, or as a companion filtration layer alongside a Pro Series softener for comprehensive whole-home protection.
Ashley's Whole-Home Filtration Options
GOOD | WaterTech Infinity Sentinel
Essential Whole-Home Filtration
Ashley Heating Air and Water recommends the Infinity Sentinel for homeowners wanting essential chemical filtration at every tap in the home — addressing the primary taste, odor, and chemical concerns of Boise and Nampa city water
WaterTech Infinity Sentinel | 1-year limited warranty | Source: watertech.com
✓ Reduces sediment from city water supply
✓ Reduces chlorine taste and odor — at every tap throughout your home
✓ Reduces volatile organic compounds (VOCs)
✓ Reduces trihalomethanes — byproducts of city water chlorination
✓ No control valve, no drain line, no salt or chemicals — simple whole-home filtration
✓ Filter indicator notifies when replacement is needed — approximately once per year at 100,000 gallons
✓ Made in America — WaterTech's Texas factory
✓ Ashley Heating Air and Water installs in a single visit
Ideal For: Homeowners who want essential whole-home chemical filtration addressing chlorine taste, odor, and VOCs — without a softening system.
BETTER | WaterTech Infinity Guardian
Advanced Whole-Home Filtration
Ashley Heating Air and Water recommends the Infinity Guardian for homeowners who want everything the Sentinel provides — plus chloramine reduction, pharmaceutical filtration, and emerging contaminant protection. A meaningful step up for city water with more complex chemical challenges.
.WaterTech Infinity Guardian | 1-year limited warranty | Source: watertech.com
✓ All Sentinel capabilities: sediment, chlorine taste/odor, VOCs, trihalomethanes
✓ PLUS reduces chloramines — the disinfectant increasingly used in Idaho municipal water systems
✓ PLUS reduces pharmaceuticals found in treated city water
✓ PLUS reduces emerging contaminants
✓ PLUS certified reduction of lead — IAPMO R&T Certified to NSF/ANSI Standard 53
✓ No control valve, no drain line, no salt or chemicals
✓ Filter replacement approximately annually — Ashley Heating Air and Water services at scheduled visits
✓ Made in America
✓ Ashley Heating Air and Water backs every Infinity Guardian installation with a 100% written satisfaction guarantee
Ideal For: Homeowners wanting certified lead reduction plus comprehensive chemical filtration at every tap; those whose Boise or Nampa water utility uses chloramines.
BEST | WaterTech Infinity Protector
Certified Whole-Home Protection
Ashley Heating Air and Water recommends the Infinity Protector for homeowners who want the highest level of certified whole-home water protection available. The only WaterTech Infinity system certified for PFAS (forever chemicals), lead, and cyst (Giardia and Cryptosporidium) reduction.
WaterTech Infinity Protector | IAPMO R&T Certified to NSF/ANSI Standard 53 | 1-year limited warranty | Source: watertech.com
✓ CERTIFIED reduction of PFAS — IAPMO R&T third-party certified
✓ CERTIFIED reduction of lead — at every tap in your home
✓ CERTIFIED reduction of cysts — Giardia and Cryptosporidium
✓ All Sentinel and Guardian capabilities: chlorine, chloramines, VOCs, pharmaceuticals, trihalomethanes, sediment
✓ System filter replacement notification — built-in alert when replacement is needed
✓ No control valve, no drain line, no salt — simple installation by Ashley Heating Air and Water
✓ Highest quality components and filters — third-party tested and certified
✓ Made in America
✓ Infinity Series recommendation for families with young children, immune-compromised members, or those with documented concern about PFAS in their water supply
Ideal For: Boise and Nampa homeowners who want certified, third-party verified protection against PFAS, lead, and cysts throughout their entire home. Ashley Heating Air and Water's top Infinity recommendation for families with young children or documented water quality concerns.
Ashley guides every customer through Watertech's three performance tiers. Here's how they compare:
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REVERSE OSMOSIS
DRINKING WATER SYSTEMS
Pure Water at the Kitchen Tap
Even with a whole-home water softener and filtration system, your drinking water can benefit from the additional purification that only reverse osmosis provides. Ashley Heating Air and Water installs WaterTech's reverse osmosis drinking water systems under your kitchen sink — delivering bottled-water quality from your own tap, at a fraction of the cost of home water delivery.
RO technology forces water through a semi-permeable membrane that removes dissolved solids, contaminants, and impurities that whole-home systems are not designed to address. WaterTech's RO systems installed by Ashley can eliminate up to 98% of sodium left in water from the softening process, as well as hydrocarbons, sulfates, cadmium, pesticides, nitrates, and more — delivering clean, consistent, great-tasting water for drinking, cooking, coffee, ice, and baby bottles.
Ashley recommends pairing a WaterTech RO system with a Reionator Pro or SoftMAX Pro softener for the best possible combination: the softener protects the RO membrane from hard water fouling and extends the life of the membrane, while the RO delivers pure drinking water at your kitchen tap. It's a combination that most WaterTech customers say transforms their daily lives.
WaterTech RO PurePro QC
4-Stage Under-Sink Reverse Osmosis
Ashley Heating Air and Water installs the WaterTech RO PurePro QC at your kitchen sink — a four-stage filtration system delivering fresh, clean, great-tasting drinking water at the point of use.
WaterTech RO PurePro QC | Model: RO-PPQC | Quick Connect (QC) filter design | Source: watertech.com/city-specialty-products
✓ 4 stages of filtration — pre-filter, RO membrane, post-filter, and polishing stage
✓ Quick Connect (QC) filter design — simple filter changes without tools or turning off water
✓ Installs under your kitchen sink with a dedicated drinking water faucet — Ashley Heating Air and Water handles the full installation
✓ Can be connected to your refrigerator water and ice line — Ashley Heating Air and Water includes connection at installation
✓ Removes chlorine, total dissolved solids (TDS), hydrocarbons, sulfates, cadmium, pesticides
✓ Removes up to 98% of sodium left by the softening process when paired with a WaterTech softener
✓ Eliminates the need for bottled water
✓ WaterTech systems are maintained by Ashley Heating Air and Water at scheduled service visits
Ideal For: Boise and Nampa homeowners who want the purest possible drinking water at their kitchen tap — for drinking, cooking, coffee, ice, and baby formula. Ashley Heating Air and Water's recommended complement to any whole-home softening system.